02 / Real creative work
See the strategy in action.
Two examples using my original content. Watch both treatments and see what the audience response revealed.
Case study 01 / GLP-1 storytelling
Same footage. A different conversation.
An insurance-access story became a personal follow-up. The goal was to extend the storytelling life of existing footage—not to suggest the remix outperformed the original.
01 / ORIGINAL85.7K views
▶The insurance conversation
Hook: insurance wouldn't cover GLP-1 medication. A story about access and finding another option.
02 / REMIX28.3K views
▶The personal follow-up
New hook: “How I went from THIS…” A different story about the experience after stopping treatment.
Creative takeawayOne set of visuals supported two distinct narratives, creating another opportunity for an audience conversation without filming an entirely new concept.
Case study 02 / Supplement content
Listen to the saves, not just the views.
After noticing save activity on a supplement-stack video, I revisited the concept by responding directly to a viewer's question.
01 / ORIGINAL50 saves
▶My supplement stack
Product overview and routine. Approximately 2.7K displayed views.
02 / RECREATED78 saves
▶Answering “What supplements?”
Direct answer to a viewer question. Approximately 1.8K displayed views, but more saves.
Creative takeawayThe recreated post earned 56% more saves (78 versus 50), despite fewer views. Audience usefulness mattered more than a single headline metric.
Figures are approximate, from creator-supplied screenshots of separate posts published on different dates. These are not controlled A/B tests, unique reach measurements, or guarantees of client performance. Videos open on TikTok; evidence links open original portfolio screenshots.